San Francisco-based startup Oncade has raised $4 million in seed funding to revolutionize the gaming industry with a new direct-to-consumer distribution model. Announced on May 28, 2025, the funding round was led by a16z CSX, with support from prominent gaming industry insiders and founders, signaling strong confidence in Oncade’s vision.
The platform aims to empower game developers by allowing them to bypass traditional app stores and build stronger connections with their player base. By focusing on community-driven engagement, Oncade seeks to turn gaming communities into revenue engines, offering studios an alternative to the high fees and restrictive policies of conventional distribution channels.
Oncade’s innovative approach not only benefits developers but also players, who can become active participants in the revenue-sharing model. This unique strategy positions Oncade as a disruptor in the industry, challenging the status quo and prioritizing player engagement as a core driver of success.
With this $4M seed funding, Oncade plans to accelerate the development of its platform, expand its reach, and onboard more game studios eager to adopt a more independent and profitable distribution method. The company is poised to redefine how games are marketed and monetized in an increasingly competitive landscape.
The gaming industry has seen a growing trend toward direct-to-consumer models, as developers seek greater control over their revenue streams and player relationships. Oncade’s entry into this space comes at a pivotal time, with app store policies and revenue splits under scrutiny from regulators and developers alike.
As Oncade continues to build its platform, industry watchers are eager to see how this startup will shape the future of game distribution. With strong financial backing and a clear mission, Oncade is well-positioned to make a lasting impact on how games reach players worldwide.
Alfred Lee
