Netflix's New AI Search Feature Will Understand Your Viewing Moods

Quick Summary:

Netflix is testing a new search feature powered by OpenAI technology that aims to improve how users discover content on the streaming platform, according to multiple reports.

AI search comes alongside other user experience improvements, including a redesign of Netflix's TV app homepage – the first major structural change to the interface in over a decade, according to Peters.

Netflix spokesperson MoMo Zhou confirmed to The Verge that the feature is currently being tested with select users in Australia and New Zealand on iOS devices.

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Article Details

Author / Journalist: Tim Hardwick

Category: Technology

Markets: United StatesAustraliaNew Zealand

Topics: Netflix Search Changes Models Intelligence Improve Feature Users Iphone Apple Carplay

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-18 @ 05:53:16 (6 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1113 words

Reading Time: 7 minutes read

Sentences: 51 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 28153886

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News Last Updated: 16 hours ago

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